Brand Design concept proposal


Codnity logo icon derives from <> or angle brackets, which are the most recognisable coding symbol used throughout internet’s coding history and will probably remain as a foundation for most popular coding languages for a very long time.


The brackets are simple yet powerful visual tool.
By slightly changing the rotation and position, we can create logo hierarchy for all three use cases:

using the original bracket position and rotation for most obvious – Codnity Development or Codnity Dev;
creating arrows by giving meaning to data flow for Codnity Data department;
giving brackets bold, all-inclusive feel that holds all the departments together for Codnity brand itself

Social media

How the logo scales

Example from LinkedIn.com profile on how new symbol works better in smaller scale and is being more recognisable.


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